Packaging design refers to the creation of visually appealing and serviceable packaging of products. The process entails designing the graphics that will go on the package, choosing the material, and organizing the layout. Further, the packaging has to protect the product, communicate information about the product to consumers, and promote overall brand identity. Evidently, packaging design is an important aspect of any business. It has the power to positively influence the consumer experience. Moreover, the usage of eco-friendly packaging can contribute to a larger cause by helping with environmental sustainability. Hence, it is necessary for companies to create effective packaging designs for their products. This requires a thorough understanding of what consumers want, as well as knowledge of trends and technicalities. There are various books that can help you learn these, and more. In this article, we have listed the 5 best packaging design books.
The List of 5 Best Packaging Design Books
Below we have listed the best packaging design books. These books will help you learn various things related to the science of package making. Among other things, the topics included are creating appealing visuals, choosing the right package format, and practicing sustainability in the process.
1. Packaging Design: Successful Product Branding From Concept to Shelf By Marianne R. Klimchuk and Sandra A. Krasovec
The highly visual coverage in this book will be useful to you, as well as everyone else involved in the process of marketing consumer products. It includes the following features to address the most recent packaging design objectives:
- Coverage of the entire packaging design process, including the business of packaging design, the creative process, and pre-production and production issues
- Packaging design in relation to brand and business strategies.
- social responsibility and sustainability
- Case studies and examples demonstrating each stage of the packaging design process.
- A brief history of packaging design
And much more!
2. Package Design Workbook: The Art and Science of Successful Packaging By Steven DuPuis and John Silva
This book will give readers a thoughtful packaging primer that addresses the challenges of designing packaging for a competitive market in a relevant manner. It will cover all aspects of the creative process, such as selecting a package format, colors and materials, and final finishes. Additionally, it also covers special considerations like awkward objects and unique display options. It will examine the design process in greater depth than most books on the subject, which only examine the final designs.
The book also includes case studies in the second half. Uniquely, the text focuses on why specific colors, formats, type treatments, and finishes were chosen, as well as the effects on the consumer and the client.
3. The Package Design Book By Pentawards and Julius Wiedemann
Packaging is a vastly underappreciated art form. It can make or break a sale because it is the first thing a consumer sees when looking at a product. Every year, the Pentawards honor the most innovative and influential package designs from around the world. Designers compete in five main categories and 50 sub-categories: beverages, food, body, luxury, and other markets.
This book, which includes a selection of hundreds of works, brings together Pentawards winners from 2008 to 2016. It provides a vivid demonstration of creativity in all forms of packaging. Readers will learn what drives design industry leaders and agencies behind these creations, which pervade all aspects of our daily lives, through product descriptions and plenty of images. This well of inspiration will benefit not only designers and marketers but anyone interested in the creative process of packaging.
4. The Packaging Designer’s Book of Patterns By Lászlo Roth and George L. Wybenga
This book contains over 600 patterns and structural designs, all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to use any pattern in the most popular software programs. The patterns can be scaled to meet specific requirements, and many can be easily converted to other uses. Most details are also easily customizable. It includes the following features:
- Patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, etc.
- Proven, scalable patterns save hours of research and design trial and error.
- Packaging designs based on the use of 100% recyclable materials
This book is comprehensive and up-to-date, allowing packaging, display, and graphic designers to achieve project-specific design objectives with precision and confidence.
5. Exploring Package Design By Chuck Groth
Exploring Package Design delves into the entire process of developing high-impact packaging. It covers the stages of identifying a target audience to developing package forms to creating effective mock-ups and facilitating the production process. Further, the book contains illustrated concepts and principles, as well as dynamic case studies. Lastly, it includes behind-the-scenes commentary from package design professionals.
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Conclusion
We have listed in this article the 5 best package designing books. The design of your package can have a considerable effect on your brand image and consumer experience. Moreover, it can have the more systemic effect of helping save the environment. Thus, it is necessary to make wise decisions at every stage of the process. With the help of these books, you will be able to do so.